People

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  “We launched JayJay and immediately made our first sale.” A Ukrainian platform in Indonesia raised $1 million and became a leader in creative education. Interview

  In 2021, businessman Vitalii Somka was looking for a country where he could set up an online professional education platform. After researching markets on four continents,...

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  Ukrainian startup HEFT has created an “Apple Watch for cows.” Their device is already in use in Romania and Ukraine, and is now being prepared for launch in the US. Interview

  In September 2024, Serhii Ryzhkov and Denys Maltsev founded HEFT, a startup developing "fitness trackers" for cows on farms. Later, Maria Mashkovska joined the team. Operating...

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  “We hit rock bottom and pushed off.” Two friends from Lutsk exported Ukrainian herbs to the EU, but the war forced them to create the TRAVKA tea brand

  In 2012, two Lutsk locals, Volodymyr Olkhovyk and Anton Sosinskyi, founded Shans Vik, a company that harvests, dries, and exports Ukrainian herbs and berries. By 2022,...

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  US-born artist Maya Hayuk always maintained a deep bond with Ukraine. After 2022, she reconnected with her homeland on a whole new level. Here is her story

  In 1944, Maya Hayuk’s parents fled war-torn Ukraine. Eight decades later, their American-born daughter returned to her ancestral homeland by choice. Over the years, she...

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  Polish-Ukrainian relations are facing yet another crisis. Journalist Olena Babakova breaks down what is driving it and what is at stake

  Following the full-scale invasion, Poland became the primary refuge for millions of Ukrainians. But in just a few years, Polish public sentiment has noticeably shifted....

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  Artist Daria Alyoshkina introduced Ukrainian vytynankas to the world. She died suddenly at 44. A year ago, YB spoke with her. We are publishing this interview in memory of Daria

  On August 15, 2026, artist Daria Alyoshkina died in Ukraine. She was remembered around the world as one of the most prominent masters of vytynanka. It is a traditional form...

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  “Scaling without losing humanity.” How the Pleso Therapy platform turned finding a psychotherapist into an international business. An interview

  During the COVID-19 pandemic, Oleksandr Bondariev was looking for a psychologist for an online consultation and realized there simply wasn’t a convenient service. That was how...

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  Russians are abducting Ukrainian children. Director Tetiana Khodakivska and three EU countries tell the story of this war crime in a film — interview

  Tetiana Khodakivska is a Ukrainian film director and a member of the European Film Academy and the Ukrainian Film Academy. One of her major works is the documentary ...