About us
Mariia Zhartovska
CEO
Yellow Blue is a platform dedicated to Ukrainians as a global nation.
Our mission is to elevate Ukrainian visibility. We spotlight individuals who thrive abroad, support Ukraine, and stay deeply connected to their roots.
We cover domestic companies scaling internationally, as well as entrepreneurs who launch ventures overseas, seamlessly integrating into and enriching new societies.
Beyond mere success stories, we seek out the people and ideas that help the world truly understand modern Ukraine and its global diaspora.
What we do
Through interviews, reportage, and in-depth analysis, we:
- Showcase Ukrainian businesses navigating global markets.
- Introduce professionals and founders building impactful careers and projects abroad.
- Highlight journeys of adaptation, entrepreneurship, and cross-border collaboration.
- Curate narratives that inspire, unite, and unlock new opportunities.
Why it matters
Every story amplifies Ukraine’s presence on the world stage. They prove that Ukrainians do more than overcome adversity — they build thriving companies, drive innovation, and forge international partnerships.
We believe compelling journalism builds trust, opens doors, and cements Ukraine’s place in the global market.
What drives us
We find and feature Ukrainians making a global impact, ensuring their achievements and contributions to their homeland do not go unnoticed.
We find and feature Ukrainians making a global impact, ensuring their achievements and contributions to their homeland do not go unnoticed.
By sharing experiences of adaptation and entrepreneurship, we connect Ukrainians across borders, helping them share expertise and build professional networks.
We highlight companies expanding overseas and founders launching ventures abroad, directly helping Ukrainian ideas, products, and services reach new global partners and clients.
