About us

Mariia Zhartovska
CEO
Yellow Blue Business Platform (YBBP) is more than just a business platform. It's a community of people with two homes in their hearts: one in Ukraine and one in the country where they are building their future. We bring together both active Ukrainians and Ukrainian entrepreneurs eager to expand globally, break into new markets, and seize fresh opportunities. Beyond business, we also share the stories of Ukrainians who have become a part of other societies. Their experiences matter, their voices should be heard, and their journeys have the power to inspire others.
Why join YBBP?
- Global networking – we connect like-minded entrepreneurs, investors, and potential clients
- Media support – we boost Ukrainian businesses to gain visibility and recognition abroad
- Reliable market insights – get the latest, most practical information on expanding your business internationally
Yellow Blue Business Platform is more than just a source of information — it’s a community where Ukrainians connect, share experiences, and unlock new opportunities. We believe that stories of resilience and talent deserve to be heard because they do more than inspire – they drive real change. Together, we’re building a bridge between Ukraine and the world, helping businesses and individuals thrive in the global market.
What we do
Through interviews, analytical articles, and podcasts, we connect Ukrainians across the globe so they can share experiences and move forward together. We’re creating a safe space where Ukrainians can find support, exchange ideas, and build meaningful partnerships.
Through interviews, analytical articles, and podcasts, we connect Ukrainians across the globe so they can share experiences and move forward together. We’re creating a safe space where Ukrainians can find support, exchange ideas, and build meaningful partnerships.
We believe powerful stories inspire and help overcome challenges. That’s why we focus not only on successful business cases, but also on the personal journeys of Ukrainians who have integrated into new societies. We analyze the obstacles they’ve faced, their strategies for adaptation, and their achievements — to make this path easier for others to follow.
We want the world to better understand Ukrainians — and to discover their products and services. Our goal is to help Ukrainian brands find new audiences and grow globally.