The Yellow Blue platform has curated a selection of 10 textile producers that have already launched their Easter collections. They offer traditional clothing and items to decorate the holiday table or Easter basket, such as rushnyks (ritual towels), tablecloths, and napkins. In their designs, these brands embrace authenticity: they explore ornaments from various historical regions of Ukraine and reimagine the symbolism of pysankas and embroidery.
Grono
About the manufacturer: Grono is a producer of ornaments, textiles, and home decor, founded in 2022 by event agency owner Pavlo Chmyruk and graphic designer Yuliana Strypa. The brand’s story began with the idea of creating an alternative Christmas tree topper in the shape of a trident.
The assortment later expanded to include candles, ceramic candle holders, embroidered towels and tablecloths, silk scarves, silver, and ceramic ornaments. They also offer collections of Easter-themed textiles and home dеcor items. All of the brand’s designs consistently feature elements from the works of Ukrainian artists, which aims to help popularize Ukrainian culture abroad.
Its Easter products: A collection of multicolored glass krashanka-shaped ornaments, ceramic candlesticks inspired by Ukrainian naïve art, and embroidered textiles—napkins, rushnyks, and tablecloths—featuring pysanka symbols like stars, horses, waves, and floral designs.
Zhytvo
About the manufacturer: A brand of tableware, textiles, and embroidered clothing founded in 2025 by Myroslava Manyukh and Leonid Martynchyk. “Zhytvo” is a dialect word meaning “home.”
The brand crafts its pieces using traditional Ukrainian techniques. The designs are developed by co-founder Myroslava, who incorporates classic Ukrainian embroidery motifs—floral patterns and geometric shapes.
Its Easter products: Zhytvo has launched its “Moye Serdenko” (My Dear Heart) collection. The design is inspired by Hutsul Secession, an architectural style that flourished in Eastern Galicia during the 20th century. The collection features embroidered decorative napkins, a tablecloth, rushnyks, a hand-woven wicker basket, and an oak candlestick set with three candles, alongside traditional wax-resist pysankas.
Tsvite Teren
About the manufacturer: Tsvite Teren is a brand of ceramic and semi-precious stone jewelry and accessories, founded in 2021 by entrepreneur Olga Ostapenko. Initially, she created the jewelry herself, but later hired masters who work according to her sketches. Ostapenko’s ideas for new collections are often spontaneous, connected to memories, childhood stories, and associations inspired by traditional Ukrainian motifs.
The brand paused operations at the start of the full-scale invasion when Ostapenko left Kyiv. However, it quickly resumed, releasing the new Peaceful (Myrni) collection of jewelry in April 2022. A centerpiece of the collection is a porcelain white bird that has become the brand’s signature item. Tsvite Teren currently offers 14 collections and over 300 types of jewelry. All products are handmade.
Its Easter products: Tsvite Teren has introduced its “Lolia” collection. It features three sets of wicker baskets, each hand-decorated by the brand’s artisans. Every basket includes a bud-shaped candle, a clay pitcher-style candle holder, and a fabric liner that transforms into a shopper bag.
The collection also offers an apron, headscarves—both solid-colored and patterned—a set of krashanka-shaped candles, and a necklace and bracelet featuring beads that resemble quail eggs.
Gushka
About the manufacturer: Founded in 2016 by Daryna Furmaniuk, Liubov Rybenchuk, and Oleg Lukanyuk, Gushka is a brand specializing in woolen goods. Their range includes outerwear for children and adults (such as gunias and vests), bedding, rugs, wall hangings, pillows, poufs, and scented textile sprays.
Every piece is handcrafted on antique looms using traditional Ukrainian weaving techniques. The wool is sourced from sheep that graze freely on the slopes of the Ukrainian Carpathians. The name “Gushka” is a dialect word for a skein of woolen yarn.
Its Easter products: Gushka has crafted a dedicated cloth to cover the blessed Paska (Easter bread) or the Easter basket. It is hand-woven from cotton threads on a large wooden loom.
Nabutok
About the manufacturer: From Ukrainian, the brand name means “something earned through hard work”. Founded in 2023, Nabutok offers a curated selection of vintage Ukrainian rugs, textiles, and ceramics.
The brand encourages customers not to use these items for everyday utility, but rather to preserve them as decorative elements and cherished heirlooms to be passed down through generations. Each piece is a handmade original, crafted in the 20th century by skilled female artisans from various regions of Ukraine.
Its Easter products: The brand’s collection includes rushnyks embroidered with Easter motifs—pysanka patterns and floral designs. These pieces feature cross-stitch alongside other embroidery techniques that were prevalent across Ukrainian lands prior to the 19th century.
Gnizdo
About the manufacturer: A women’s and men’s apparel and textile brand founded in 2017 by Anastasiia Arhunova. All items are made-to-order using natural materials such as linen and cotton. To minimize waste, the brand’s artisans repurpose fabric scraps into packaging or accessories, such as flower-shaped brooches.
Their range includes outerwear, suits, shirts, t-shirts, sweaters, trousers, skirts, and pajamas. The textiles are decorated with embroidery: decorative pillows are hand-stitched, while tablecloths and table runners are embroidered using specialized sewing machines.
Its Easter products: White table napkins embroidered with pysankas and traditional festive ornaments.
Malvy
About the manufacturer: From Ukrainian, the brand name translates as “hollyhocks”. A women’s and men’s ethnic apparel brand founded in 2022 by Oleksandra Netreba. Malvy’s artisans recreate traditional Ukrainian outfits as worn across various regions between 1890 and 1930. The team meticulously studies museum collections, vintage photographs, and family heirlooms preserved as a legacy of past generations.
The brand’s range features shirts, vests, pinafore dresses, skirts, trousers, headwear, boots, and jewelry: hair ribbons, korali, beads, and beaded cotillions.
Its Easter products: The “Verbovi Kotyky” (Pussy Willow) collection features silk sarafans and skirts, linen shirts, and aprons designed to be layered over skirts, as well as hair ornaments made of ribbons and artificial flowers. For men, the collection offers a set consisting of suede trousers and a vest.
Ptashatam
About the manufacturer: From Ukrainian, the brand name translates as “for chicks”. Founded in Lutsk in 2020 by Julia Ilchenko, it specializes in embroidered linen products.
Their collection features tablecloths, napkins, table runners, rushnyks, and curtains. The brand’s designs are deeply inspired by ancient Ukrainian ornaments, bringing traditional motifs into the modern home.
Its Easter products: The collection includes rushnyks, kerchiefs, napkins, table runners, tablecloths, and perednyks. The Easter embroidery is inspired by the traditional ornaments used in Ukrainian pysanka painting.
KvitkaVitka
About the manufacturer: KvitkaVitka, whose name translates from Ukrainian as “flower and branch,” is an embroidered linen textile brand founded in 2020.
Their collection features rushnyks, tablecloths, and delicate handkerchiefs. On its products, the brand depicts animals, botanical motifs, and geometric ornaments, blending nature with tradition.
Its Easter products: A wide range of embroidered rushnyks and napkins featuring depictions of pysankas, kumanetses, and angels.
Limaso
About the manufacturer: A family-owned business based in Lviv since 2010. This workshop specializes in embroidered textiles for the kitchen (tablecloths, napkins, towels, and aprons), bedroom (bedding, throws, decorative pillowcases, and bedspreads), and bathroom (mats and cosmetic bags). Limaso also creates delicate lace Christmas tree ornaments and traditional vyshyvankas for both men and women.
Its Easter products: Limaso offers an extensive collection of embroidered tablecloths, Easter basket covers (rushnyks), napkins, table runners, and decorative pillowcases. These pieces are adorned with festive motifs, including krashankas, pysankas, bunnies, chicks, and spring flowers.
