
In 2021, businessman Vitalii Somka was looking for a country where he could set up an online professional education platform. After researching markets on four continents,...

My professional path has always been connected to international work in one way or another. After graduating from the Kyiv Institute of Foreign Languages, I spent eight years working as a translator at the American company Raytheon Technical Services, while also studying international business management. It gave me firsthand experience in a multicultural environment and a deeper understanding of how different cultures think and operate.
Later, I launched my own business organizing international B2B conferences and co-founded TIM Events with partners — a project focused on telecom, IT, and media that brought together participants from multiple countries.
I have always been drawn to the psychology of team dynamics, which led me to pursue a degree at the European School of Psychology. I truly came to value that knowledge at the start of the full-scale war. It helped me get through the first months in Kyiv, support those who reached out, and later adapt to life in Spain.
I joined Yellow Blue because it is, first and foremost, about people and humanity — about the belief that even in difficult times, it is possible to preserve dignity and continue growing professionally.

In 2021, businessman Vitalii Somka was looking for a country where he could set up an online professional education platform. After researching markets on four continents,...

In 2012, two Lutsk locals, Volodymyr Olkhovyk and Anton Sosinskyi, founded Shans Vik, a company that harvests, dries, and exports Ukrainian herbs and berries. By 2022,...

In the summer of 2026, Russia targeted the Ukrainian book industry in three major strikes—burning down one of Ukraine’s largest book markets at Kyiv's Pochaina district,...

On August 15, 2026, artist Daria Alyoshkina died in Ukraine. She was remembered around the world as one of the most prominent masters of vytynanka. It is a traditional form...

In July and August 2026, Russia has been bombarding Ukrainian cities with massive drone and missile attacks almost every night. Russian forces are deliberately destroying...

Modern Expo is one of the largest manufacturers of retail and logistics equipment, producing everything from shelving and checkout areas to autonomous stores and parcel...

Six Ukrainian hat brands, from classic to daring
Yellow Blue has put together a selection of Ukrainian hat brands. It includes models starting at $18 as well as luxury hats worn by Madonna, Rihanna, and Beyoncé. Some of...

Tetiana Khodakivska is a Ukrainian film director and a member of the European Film Academy and the Ukrainian Film Academy. One of her major works is the documentary ...