Pamela Trishchuk is a Ukrainian Canadian born in Saskatchewan who later moved to Alberta. Fascinated by history since childhood, she originally wanted to become a teacher....
Maria Zhartovska
CEO
I was born in Zaporizhzhia and later moved to Kyiv, where I spent about 15 years covering Ukrainian politics. I was a journalist at Focus, Novoe Vremya, Ukrainska Pravda, Forbes, and Babel and was a finalist in the Honour of the Profession and PRESSzvanie journalism awards.
For nearly a year after Russia’s full-scale invasion of Ukraine, I stayed in Kyiv, continuing my work. Eventually, I found myself in Canada—a country I had never planned to move to but one I am endlessly grateful for.
I completed post-graduate studies in Project Management and Storytelling at the University of Toronto, and Content Marketing at York University. While searching for a job in Canada, I was approached by an investor from Ukraine who believed in me and my vision. I co-founded the Yellow Blue Business Platform, where I’ve built a team of incredibly talented Ukrainians who inspire me daily by achieving what may seem impossible.
My goal is to help the world better understand Ukrainians, support the growth of Ukrainian businesses abroad, and ensure we all keep moving forward together.
Publications of the author
In global markets, Ukraine is sometimes associated with raw materials, but even during the full-scale war, Ukrainian businesses are creating modern products. According to ...
Vladyslav Perstok is a 38-year-old economist and father of three. He graduated from Donetsk National University and the University of Westminster in London. He worked at ...
Yurko Gutsulyak, graphic designer, creative director, and co-founder of Gutsulyak.Studio has been developing the business with his sister, Zoryana Gutsulyak, since 2005....
In 2016, Maria Yakush, the owner of a restaurant consulting agency, needed tableware for a client project but could not find anything that matched her concept. Then she...
Kyiv native Anna Andriienko studied Business Law at Tilburg University in the Netherlands and initially planned to build a legal career. After returning to Kyiv in 2015, she...
Lviv native Volodymyr Kinash experienced the economic hardships of the 1990s post-USSR collapse , with his family relying on their village garden for sustenance. А physically...
A native of Brovary, 44-year-old Iryna Solomko Bonenberger is a journalist, documentarian, communications specialist, and mother of two. In 1998, she entered the Institute...
