Ukraine’s jewelry industry is rapidly expanding, with an impressive average profitability of 40–50%. In 2021, jewelry sales increased by 10–15% compared to the previous year, reaching $1.2 billion. This figure is notably higher than in neighboring Poland, where annual sales are around $730 million.
Among the wide variety of jewelry available, Ukrainians show a strong preference for rings and earrings, which collectively account for more than 66% of all searches in the jewelry category.
The jewelry industry employs around 14,500 people in production and another 22,000 in retail. With so many options to choose from, how can you find jewelry that truly stands out?
In this article, YBBP showcases 17 remarkable Ukrainian jewelry brands that are worthy of your attention—ideal for those in search of high-quality, authentic pieces.
1. SOVA
Jewelry House SOVA began creating jewelry in 2000 as a small production focused on classic pieces. In 2013, the company underwent rebranding, opening its first monobrand boutique in Kyiv’s Gulliver shopping mall and introducing the Megapolis collection, which symbolizes the dynamic rhythm of urban life. The name SOVA is an acronym derived from English words: S (Stylish), O (Open), V (Voicing), and A (Amazing).
SOVA was among the first brands in Ukraine to organize jewelry into collections with unique storytelling, using symbolism and emotion to resonate with Ukrainians. The brand actively collaborates with Ukrainian designers to create joint collections. In 2014, it partnered with the brand LAKE Studio to create a collection, and in 2019, it worked with Ukrainian designer Lilia Litkovska, incorporating malachite as a key element. Also in 2019, SOVA teamed up with designer FROLOV to launch the For Love collection, aimed at raising awareness about the fight against HIV. In 2021, SOVA collaborated with Julia Sanina, the frontwoman of the Ukrainian rock band The HARDKISS, to create jewelry inspired by the band’s music.
Each year, SOVA releases four seasonal collections, experimenting with various metal processing techniques and diamond-cut finishes. Today, the brand operates its own production facility in Kyiv and has a retail network across 17 regions of Ukraine.
Following the full-scale invasion in 2022, SOVA donated 1.5 million UAH to support Ukrainian soldiers and engaged in several charitable projects. Notably, in collaboration with the information platform UNITED24 and the Metinvest Group, the brand created bracelets made from the last steel produced at the Mariupol Azovstal plant, directing all proceeds to support the army.
2. Guzema Fine Jewelry
Guzema Fine Jewelry was founded by Valeria Guzema, a former editor at ELLE magazine and media host. She remembers that the initial capital for launching her jewelry line in 2016 was only $500 and the gold dental crowns from her grandfather, which her mother gave her. The brand’s signature elements emerged with the first collection, the Classic series, which featured distinctive gold beads and «hockey sticks.»
In 2017, a year after its launch, the first Guzema Fine Jewelry boutique opened in Kyiv, and the team received the Best Startup award at the ELLE Style Awards.
The brand actively collaborates with renowned Ukrainian artists and organizations. In 2019, Guzema Fine Jewelry partnered with singer MONATIK to create the Love It Rhythm collection, which won the award for Best Fashion Collaboration at the ELLE Style Awards. That same year, they released the Prima collection in collaboration with prima ballerina Kateryna Kukhar, inspired by elements of classical ballet.
In 2021, Valeria Guzema established the Guzema Foundation to support children undergoing treatment at the Chernihiv Regional Children’s Hospital. Following Russia’s full-scale invasion of Ukraine in 2022, the brand temporarily halted its operations and redirected its resources to volunteer efforts. In June 2022, they launched the Freedom and Spadok collections, dedicated to freedom and Ukrainian heritage, with proceeds going to the Guzema Foundation.
Guzema Fine Jewelry is worn by prominent figures such as Ukraine’s First Lady Olena Zelenska, European Parliament President Roberta Metsola, and actresses Milla Jovovich and Kim Cattrall. The brand is recognized for its minimalist design, high-quality craftsmanship, and use of environmentally friendly materials.
3. Kochut
The Kochut brand, founded in 2013 in Uzhhorod, was created collaboratively by three brothers: Yuriy, Roman, and Ihor Kochut. Their journey in the jewelry business began during their school years when they crafted their first pieces from copper, tin, and brass. While studying at the Faculty of Mechanical Engineering at Uzhhorod National University, the brothers furthered their knowledge of metalworking and transitioned to working with silver and precious stones. Their first product for sale was a knight’s necklace made of silver eagles.
Initially, they operated from a home workshop, but in 2015, they opened their first professional studio, gradually expanding their team of craftsmen and managers. In 2016, the brand won the ProBrand award in the Best Jewelry category. By 2018, their piece «Bird on a Branch» was included in the Treasury of the National Museum of History of Ukraine.
Kochut specializes in creating handmade jewelry using gold, silver, and precious stones. The brand employs a unique technique called mokume gane, which gives the metal a distinctive texture that resembles wood. Kochut’s designs are often inspired by natural motifs, including plant patterns and Celtic symbolism. Each piece is handcrafted by skilled artisans, ensuring both uniqueness and high quality.
Kochut jewelry enjoys popularity not only in Ukraine but also in Austria, the Czech Republic, Kazakhstan, and the United Kingdom. Additionally, the brand’s artisans create custom wooden pieces, primarily tables, combining natural wood with epoxy resin.
4. Côte&Jeunot
The Côte&Jeunot brand was founded in 2013 by Ukrainian designer Olena Yastrebs. The name symbolizes youth and a fresh approach to design, combining the French words «côte» (coast) and «jeunot» (young). Côte&Jeunot specializes in minimalist jewelry made from recycled 925 sterling silver and 14-karat gold. The collection includes wedding rings, earrings, bracelets, and pendants, all handmade in workshops located in Kyiv and Kharkiv.
These pieces are designed for everyday wear, featuring a style that is both concise and elegant. The brand emphasizes sustainability by using recycled metals in its production. You can purchase Côte&Jeunot jewelry in showrooms in Kyiv, as well as in partner stores in Kharkiv and Odesa. The brand has also gained international recognition, with its products available in European and Asian stores.
Founder Olena Yastrebs has extensive experience in design and jewelry, allowing her to create pieces that blend modern trends with classic aesthetics. Côte&Jeunot is also known for collaborating with other brands and designers, providing customers with new and original options.
5. ZARINA
ZARINA Jewelry House was founded in 1998 by Natalia Netovkina and became the first diamond jewelry brand in independent Ukraine. Its mission is to reveal the value and potential of every woman. ZARINA offers jewelry made from red, yellow, and white gold, as well as silver, including brooches, pins, and cufflinks.
The brand actively collaborates with both Ukrainian and international designers. ZARINA has 20 boutiques in various cities across Ukraine, including Kyiv, Odesa, Dnipro, and Lviv. The brand also places significant importance on social projects aimed at helping children, women, and the elderly in need. They collaborate with the #VartoZhyty Foundation to support individuals affected by cancer.
6. Golden Age
The Golden Age Jewelry Factory was founded in 1999 by a group of enthusiasts passionate about the art of creating jewelry. Over more than two decades, the company has evolved into one of the largest jewelry manufacturers in Ukraine, combining high quality with original design.
Each piece of jewelry undergoes double quality control. The manufacturing process at the factory covers the entire technological cycle, from sketch creation to production and sale of the finished item. The company’s in-house design studio focuses on ensuring the originality of each model, blending traditions with modern jewelry fashion trends.
The Golden Age assortment is continually updated with various types of earrings, rings, chains, bracelets, pendants, gemstone pieces, pearl jewelry, and accessories for both men and women. A particular source of pride for the company is its wedding rings; the assortment is constantly and carefully curated to help every couple find the perfect piece for their special moment.
7. Lychko Jewelry
The Lychko Jewelry brand was founded by designer and jeweler Danilo Lychko in Lviv in 2015. Initially, jewelry making was a hobby for him, starting with his first creation: a pair of earrings as a gift for his sister. Over time, this passion evolved into a professional venture, leading the workshop to produce rings, earrings, pendants, and hair accessories.
The primary material used in their creations is 925 sterling silver, although the brand also works with brass, copper, gold, and other metals. The designs are inspired by nature and architecture, evident in the elegant shapes and details of the pieces. A distinctive feature of Lychko Jewelry is the production of limited edition items and the option for custom designs tailored to clients' preferences.
Danilo Lychko places great emphasis on the quality and uniqueness of each piece, ensuring that all items are handmade using traditional jewelry techniques. The brand actively participates in exhibitions and fashion shows, notably collaborating with designer Tereza Barabash and the ZHEREBETSKA brand at Lviv Fashion Week Spring/Summer 2022, where they presented a joint jewelry collection.
Lychko Jewelry maintains a strong presence on social media, particularly Instagram, where they frequently share photos and videos showcasing the jewelry creation process and new models.
8. Alona Makukh Jewelry
Alona Makukh Jewelry is an independent brand founded in 2016 in Kyiv by designer Alona Makukh. The brand specializes in unique handmade jewelry, with each piece being one of a kind. Its philosophy centers on the idea that, like a sand mandala, each item embodies the uniqueness of the moment and the individuality of the woman for whom the jewelry is made.
The collection includes rings, earrings, bracelets, and pendants crafted from silver and adorned with a variety of minerals, such as chalcopyrite, amethyst, malachite, and quartz. Each piece tells its own story and is created with deep inspiration, making it a true form of artistic self-expression. Alona Makukh Jewelry has been showcased at Ukrainian Fashion Week and various international exhibitions, appealing to confident, strong women who value uniqueness and individuality.
9. By Helena Jewelry
By Helena Jewelry is a brand based in Lviv that specializes in jewelry made from brass and silver, often accentuated with semi-precious materials. The designs draw inspiration from nature, particularly celestial themes like the Moon, stars, and planets. Each piece is unique and carefully handcrafted by the jeweler.
The brand offers a wide range of jewelry, including rings, earrings, bracelets, and pendants, suitable for various styles and occasions. By Helena Jewelry places a strong emphasis on attention to detail and material quality, ensuring both durability and aesthetic appeal.
On the brand’s social media platforms, you can find updates on new collections as well as behind-the-scenes glimpses of the jewelry-making process. By Helena Jewelry also actively participates in exhibitions and fairs, showcasing its work to a broader audience and attracting new admirers.
10. Ears & Fingers Jewelry
Ears & Fingers Jewelry was founded in 2019 by Kyiv-based designer and jeweler Oleksandra Skaklinova. The brand’s core concept revolves around creating high-quality jewelry inspired by natural forms and their imperfections, which gives each piece a distinctive charm and uniqueness.
Ears & Fingers specializes in handmade statement earrings and rings made from silver and pearls, blending traditional jewelry-making techniques with modern 3D technologies. The brand’s pieces are designed for those who appreciate natural beauty, craftsmanship, and uniqueness in every detail.
11. BRUÁ
BRUÁ is a Ukrainian jewelry brand recognized for its bold clip-on earrings, delicate stud earrings, and rings that resemble silver lava and sea stones. The brand also offers pearl and gold-plated jewelry, which adds elegance and sophistication to its designs. BRUÁ’s aesthetic is daring and original, attracting those who seek unconventional jewelry. Each piece is handcrafted using high-quality materials, ensuring both durability and visual appeal.
12. Logvin
Logvin Jewelry is a family business of Vadym and Svitlana Logvinenko and even their son Novomyr — he creates design of some models. The brand’s recognised feacher is geometric and asymmetrical jewelry: each peace is formed during the manufacturing process and the result unique. Logvin creates earrings, rings, knuckle rings, tie necklaces, and brooches. The brand currently features four collections, each with a unique concept. For example, the «Dot» collection draws inspiration from the work of Wassily Kandinsky. Every piece is crafted with meticulous attention to detail, emphasizing handmade techniques, premium materials, and long-lasting beauty. Logvinenko Jewelry’s signature minimalist and elegant style makes its pieces versatile for everyday wear.
13. Gentle
Gentle is another Ukrainian brand that creates handcrafted jewelry in a geometric minimalist style, including earcuffs, knuckle rings, and asymmetrical necklaces. Gentle’s designs are marked by simplicity and elegance, making them ideal for daily wear. Each piece is carefully handmade by skilled jewelers using high-quality materials, focusing on clean lines and attractive shapes, as well as the longevity of the jewelry.
14. CDD Jewelry
CDD Jewelry is a Ukrainian brand founded by Daria Chernyshova. The name CDD is an abbreviation of her full name—Chernyshova Daria Denysivna—and it also alludes to the architectural term «Concept Development Department.»
The brand’s designs are inspired by a diagram developed by the Ukrainian mathematician Georgy Voronyi. This mathematical algorithm divides space into regions, enabling the creation of strong structures with minimal use of materials. Similar patterns can be found in nature, such as the wings of butterflies, the markings of giraffes, and cracks that form in the earth during droughts.
Daria interprets the Voronyi diagram as a «WEB,» where each point represents a person connected to others. This symbolizes human interconnectedness and serves as a reminder that we are all part of a greater whole.
15. Motrych Studio
Motrych Studio is another Ukrainian jewelry brand founded in late 2022 by Kateryna Motrych, who is also a well-known co-host and co-founder of the show «About.» The brand offers a range of jewelry, including rings, earrings, bracelets, and pendants made of silver and gold, often featuring gold plating.
Motrych Studio’s design aesthetic combines bold and minimalist elements, representing inner strength, elegance, and self-sufficiency. In its latest collection, the brand shifts from its signature massive forms to focus on sleek, understated designs while maintaining a recognizable style.
The brand actively collaborates with other Ukrainian designers and artists. In partnership with «Tsvite Teren,» Motrych Studio released a spring jewelry collection inspired by the awakening of nature. This collection features silver pieces shaped like delicate budding branches and handcrafted porcelain birds.
Additionally, Motrych Studio engages in charitable initiatives. In December 2022, the brand launched a capsule collection that includes a keychain made from the remains of a Russian fighter jet shot down over Kharkiv by the 92nd Separate Mechanized Brigade. All proceeds from these keychains were donated to the Shields and Vsimdim funds, supporting Ukrainian soldiers and civilians who lost their homes during the war.
16. Romantika Project
Romantika Project creates original jewelry for free-spirited romantics. This Ukrainian jewelry brand draws inspiration from youth subcultures and contemporary aesthetics, exploring visual styles that were once controversial but have now become integral to modern culture.
Romantika Project blends punk aesthetics with sophistication and minimalism, crafting jewelry that is both rebellious and elegant. Its rings, bracelets, chokers, and earrings are made from 925 sterling silver with 24-karat gold or rhodium plating. A signature feature of the brand is the combination of sharp lines and shimmering stones, giving each piece a distinctive character.
17. Femi Bracelet
Femi Bracelet, founded in 2021, specializes in bracelets with motivational phrases designed to inspire and support their wearers daily. The brand’s core philosophy is to create jewelry that serves as a reminder of inner strength and important life values.
Femi Bracelet offers a variety of bracelet models made from 925 sterling silver and other high-quality materials. Each bracelet can be personalized with an engraved phrase, a single word, or a significant date, making it a unique and personal accessory. Popular inscriptions include «I am my own muse,» «You Can,» and «SHINE BRIGHT, LET THEM BURN.»
The brand also collaborates with other Ukrainian creators to produce limited-edition sets, such as the FEMI & LAVANDE collection. Additionally, customers can order bracelets without inscriptions or customize them with a phrase that resonates with their emotions and beliefs.
