The Ukrainian cosmetics industry is growing, capturing attention both at home and around the globe. According to a Fama study, Europe is one of the main markets for Ukrainian products. In just the past five years, the share of Ukrainian cosmetics exported to European countries has doubled.
Poland has become the biggest fan of Ukrainian creams, shampoos, and perfumes, receiving 18% of all exported products as of 2023. This is no surprise, as many Ukrainians who have moved to Poland continue to choose their native brands. Moldova and Germany are also among the top markets, with exports to these countries steadily increasing. Ukrainian cosmetics are highly regarded in the UK, while perfumes have gained particular popularity in the US.
European consumers have their favourites among Ukrainian brands, drawn not only to their quality and natural ingredients but also to the inspiring stories behind them. Each product tells a tale of innovation, resilience, and the ambition to compete on the global stage.
Curious to know more? We’ve compiled a list of 22 brands already making waves worldwide and will guide you on where to find their products both locally and abroad.
1. Gomash
The Gomash brand was founded during its founder Mariia Honchar’s pregnancy when she realized there weren’t enough natural cosmetic options on the market to meet her needs. Today, Gomash offers a range of skincare essentials, including cleansers, face creams, lip balms, clay masks, etc. Each product is crafted with premium ingredients sourced from around the globe, such as neem oil from India and shea butter from Africa.
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2. Dari Mineral Cosmetics
Dari Mineral Cosmetics is one of the few Ukrainian brands producing natural makeup. Founded by professional makeup artist Daria Pashkovska, the brand is dedicated to creating safe, cruelty-free cosmetics.
The collection includes a variety of products, from versatile eyeshadow palettes to concealers, correctors, and foundations. With its eco-conscious and sleek packaging, Dari Mineral Cosmetics makes a thoughtful and stylish gift.
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3. Zillia Mavky
The dream of the Zillia Mavky brand is to elevate the phrase «Ukrainian natural cosmetics» to the same level of recognition as «Swiss watch» or «French perfume.»
The brand’s products are crafted without phthalates, parabens, sulfates, synthetic fragrances, dyes, or silicones. Many of the plant extracts are handmade using ingredients gathered in environmentally pristine areas. Zillia Mavky’s cosmetics are cruelty-free and formulated to be gentle, ensuring they won’t cause allergic reactions.
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4. HOCHOO
HOCHOO offers professional organic products designed to nourish the body, uplift the soul, and enhance natural beauty. Starting with solid shampoos, the brand has expanded into a diverse range of natural skincare, haircare, body care, and perfumes. The brand takes pride in its innovative liquid patches with a unique formula, deodorants, and a hair care line.
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5. Ethical Beauty (RABBITHOLE)
The founder of Ethical Beauty, Maria Ruban, created the brand after struggling to find effective skincare solutions for problem and atopic skin.
The brand’s products are entirely vegan, cruelty-free, and aligned with a zero-waste ethos. Solid shampoos and conditioners come in eco-friendly paper packaging, while glass bottles are accepted for reuse.
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6. Sense Education
Sense Education, founded by Vlad and Viktoria Nozdrachovy, is built with a focus on design, fragrance, and texture. Each jar, tube, and container is crafted to enhance the aesthetic of any space. The brand creates unique fragrances inspired by childhood memories or the comforts of home, featuring scents like blackcurrant, burnt sugar, bread, or basil.
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7. Piel Cosmetics
Piel Cosmetics is a Ukrainian brand with over 10 years of experience, creating skincare and haircare products based on nanosilver, peptides, and low-molecular-weight hyaluronic acid.
Founder Yaroslav Protsko shares that the brand began with the idea of creating thermal water, which later grew into a diverse collection of face and body care essentials.
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8. Uspix
Launched in 2015 by biochemist Natalia Petrus, Uspix masterfully blends timeless apothecary traditions with modern innovations. At the heart of its collection are live masks, crafted with natural ingredients and pharmaceutical-grade components, delivering both nourishing care and therapeutic effects.
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9. Lac Santé
Lac Santé specializes in natural cosmetics and products designed for mud therapy and spa rituals. Founded in 2007 in Crimea, the brand originally worked with the healing sulfide muds of Lake Saky but is now based in Kyiv. Its products are crafted to enhance spa experiences while delivering holistic skincare.
Sustainability is a priority for Lac Santé, with most items packaging being medical-grade glass and some plastic components replaced by stabilized wood treated with hemp oil.
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10. YAKA
YAKA is one of Ukraine’s oldest natural cosmetics brands, founded in 2005. The brand produces hair, face, and body care products free from harmful chemicals like parabens and sulfates. Among its most popular offerings are solid shampoos, artisanal handmade soaps, and natural face masks.
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11. Chystotil
This brand from Kharkiv offers a wide range of natural cosmetics created using traditional Ukrainian recipes. Chystotil’s products are made exclusively with natural oils, herbal extracts, and honey. The brand’s standout products include hair masks, body creams, and lip balms.
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12. Green Pharmacy
Green Pharmacy has gained international recognition for its wide range of products and budget-friendly prices. The secret of its products’ effectiveness lies in a unique blend of pharmaceutical and plant-based ingredients. With over 15 years of presence in the Ukrainian market, the brand currently exports to 49 countries across Europe, Asia, and North America. Its products are manufactured in modern facilities in Ukraine, Poland, and Slovakia.
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13. Beehive Cosmetics
Beehive Cosmetics is a luxury natural skincare brand born amid the ongoing war between Russia and Ukraine. The founders, Ukrainian entrepreneurs Ihor Liski and Nina Dombrovska, built the brand around the key ingredient: completely natural and antibiotic-free Ukrainian honey. What sets Beehive Cosmetics apart is the extraordinary concentration of active ingredients in their formulas. Unlike conventional cosmetics, which typically feature 0.000001% to 0.5% of these components, Beehive’s innovative formulas deliver 30 to 50 times more, making their products exceptionally effective.
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14. Vdyh
Vdyh is a niche perfume brand known for its exclusive in-house production, founded in 2013. The brand offers a diverse selection of unique fragrances to suit any taste and preference, catering to both women and men. Their perfumes come in convenient 8 ml travel sizes and classic 50 ml bottles, with signature notes like saffron, musk, oakmoss, vanilla, sandalwood, and more. The collection spans a variety of fragrance profiles, including oriental, floral, and fruity blends.
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15. Dushka
Dushka is a handmade natural cosmetics brand founded in 2014 by Odesa native Olena Dushechkina. The brand offers around 400 items catalogue for body, face, and hair, including playful creations like «dessert» shower gels, bubble-gum scrubs, body «cotton candy, ” and cupcake-shaped soaps.
All products contain natural ingredients, including plant and essential oils, hydrolates, medicinal plant extracts, actives, and vitamins. The brand also features a dedicated line tailored for men and teenagers.
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16. Amazing Aroma
Born during the pandemic in 2020, Amazing Aroma is a niche perfume brand founded in Kharkiv by Yevhen Ilyin and his wife Alina. The full-scale war forced the couple to relocate their business to Khmelnytskyi, marking the beginning of a new chapter for the brand. From 2021 to 2022, Amazing Aroma processed 50k orders. In 2023, its impressive growth culminated in its first 100kth order.
The collection features 25 distinctive scents, offering men’s, women’s, and unisex fragrances to cater to a wide range of tastes.
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17. HE&SHE Cosmetics
HE&SHE Cosmetics is a brand offering a wide range of skincare, body care, and haircare solutions designed with a focus on effectiveness, natural ingredients, and safety. The brand uses premium-quality components, including natural extracts, plant oils, and innovative active ingredients. According to the manufacturer, 70% of its ingredients are certified by COSMOS/ECOCERT, ensuring exceptional quality. Each formula features a minimum of 80% highly active ingredients and 40% organic components.
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18. MOXAM
MOXAM is the own brand of the EVA retail chain. In 2024, the Vita Bella gift sets won gold in the «Holiday or Limited Edition» and «Body Care» categories at the Vertex Awards. These sets, which include a perfumed shower gel and a loofah, were recognized for their eccentric design, blending pop art aesthetics with the retro style of the 1960s.
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19. Alive Cosmetics
Alive Cosmetics is a natural cosmetics brand offering a range of natural products crafted for effective skin, body, and hair care. Formulated with high-quality natural ingredients like plant oils, herbal extracts, and essential oils, these products are designed to restore and maintain a healthy balance. ALIVE products focus not only on naturalness and effectiveness but also on sustainability and cruelty-free practices, therefore they are not tested on animals.
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20. BOGIKA
Bogika is a natural cosmetics brand dedicated to creating high-quality skincare and haircare products. The range includes face creams, lip balms, shampoos, hair masks, shower gels, and body lotions. All products are crafted with natural ingredients such as argan oil, aloe vera extract, hyaluronic acid, and essential oils, ensuring effective hydration, nourishment, and restoration.
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21. Amelie
Founded in 2014 in Uzhhorod, Ameli is a boutique brand of handcrafted natural cosmetics. The product range includes skincare, body care, and haircare, lovingly made using in-house hydrolates derived from steam-distilled flowers and herbs gathered from the environmentally pristine areas of Zakarpattia.
Certified to EcoCert standards and free from synthetic additives, Ameli’s collection is marked by its sleek, minimalist design. The brand supports the concept of conscious consumption, offering gender-neutral products. Every item is crafted in a workshop located in Uzhhorod’s historic centre.
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22. VESNA
VESNA is a producer of natural plant-based cosmetics, founded in 2015. The range includes face, body, and hair care products crafted from high-quality certified ingredients.
With their modern lab, VESNA develops and tests innovative products that meet both Ukrainian and EU standards. The brand’s holistic production process covers every step—from cultivating and harvesting plants to drying, extracting, formulating cosmetics, and distribution.
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